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It was making a patented cushioning technology to prevent bedsores for those sitting all day.
But founders (and brothers) Tony and Terry Pearce noted a shift in the mattress space.
It was headed online and a bunch of startups like Casper, Tuft and Needle, Leesa and others were starting to pop up.
So the pair decided three years ago to capitalize on the trend by using the same technology used in the wheelchair cushioning to make their own bedding.
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